Continuous Improvement
I am committed to constant improvement. I strongly believe in consistently refining designs with every change. It's all about moving forward and continuously improving.
Who Am I
For over fifteen years, I’ve helped companies achieve their goals through my skills and creative thinking.
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My designs for an e-commerce in the travel sector improved user experience by enhancing search results, reducing abandonment rates, and increasing conversions.
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My solutions for a SaaS product simplified tedious processes, resulting in significant time savings for employees and cost reductions for the company, while also introducing new functionalities for users.
Designing with empathy
Design principles
Human-Centered Design
Good design is about more than just looks and functionality – it's about understanding and caring about how people feel and what they need. I aim to create designs that resonate with users on a personal level.
Stakeholder Collaboration
Every design element, from spacing to micro-copy, reflects our brand. By paying attention to these details, I focus on the alignment across stakeholders, fostering cohesive brand experiences.
Years of Experience
Over the years, I've learned that it's the little things – like subtle animations and thoughtful copywriting – that can make a difference in how users perceive and interact with a product. I bring this expertise to every project I work on.
My favourite projects
Case Studies
Find a selection of case studies showcasing different design processes, from following a user-centric approach from end to end, to a new feature implementation and validation with participants.
2023
PAACK
PRODUCT DESIGN
Developed a feature to make it easier for users to upload bulk orders
Case study
2022
SUNWEB
PRODUCT DESIGN
Allowing users to compare from multiple search results based on location
Case study
2021
SUNWEB
UX/UI DESIGN
Enabling a Better User Experience for Comparing Prices and Choosing Rooms Easily.
Case study
2020
SUNWEB
UX/UI DESIGN
Design a new feature that simplifies the booking process for sky ancillaries
Case study
Human centered design
My Design Process
Steps to crafting human-centric solutions
01
UX Research
This includes researching user needs, behaviours, and pain points, conducting competitive analysis, brainstorming new features.
02
User Journey
Diving deep into the user journey and exploring stories, personas, channels and user decision making.
03
Design Exploration
Diverging wide and exploring a range of possible solutions. Testing, iterating, discussing and working through the problem.
04
Design Refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering hand-off and documenting decisions made.
05
Hand-off
Working closely with engineering and product to ensure a successful hand-off and implementation process.
06
Monitoring
Just because a project is live doesn’t mean the work is done. I monitor its performance to discover ideas for improvement.
Expertise and Proficiencies
Skills
Communication Skills
Problem Solving
Technical Solutions Design
UX/UI Design
GRAPHIC DESIGN
Understanding design principles
Agile
Collaboration
HTML & CSS
Data Driven DESIGN
DESIGN SYSTEM
Customer Journey
Storytelling
Research/Interview Skills
DIGITAL MARKETING
Presentation skills
Proficency with FIGMA, Sketch and Adobe Creative Suite
Career Highlights
A snapshot of my professional journey
Experience
Paack
Product Designer - Logistics Sector
Barcelona
2021 - 2024
At Paack, I contributed to designing solutions for a SaaS product that automated processes, reducing the effort and time required by both employees and end-users (retailers). This helped the company save money and made tasks faster for employees, while also giving users more options. I led end-to-end feature implementation and employed user-centered design methodologies to enhance products. Utilizing Figma, I crafted high-fidelity prototypes and design system components, ensuring consistent integration and usability across the product design process.
Sunweb.com
UX/UI Designer - Travel industry
Rotterdam / Girona
2017 - 2021
At Sunweb, I improved site navigation and product searchability, resulting in reducing bounce rates and increasing conversions.
Collaborating with UX researchers, I identified user needs and pain points, creating and testing wireframes and mockups. Additionally, as a UI designer, I contributed in building the design system from scratch and developed high-fidelity prototypes.
Over my 4 years, I tackled various scopes, from search to the results page, accommodation details, booking steps, and payment processes.
Skin Tech
Graphic & Web Design - Front-end developer (HTML & CSS)
Castelló d’Empúries
2012 - 2017
Understanding the business needs and developing the necessary digital tools for a correct image of the company in the online community. I also worked on all types of graphic design, from corporate identity and packaging to brochures, as well as the design, layout and development of various corporate websites using CMS like Prestashop and WordPress. As personal challenges, I focused on user experience & user interface.
Proxxima
Web designer / Front-end developer (HTML & CSS)
Barcelona
2011 - 2012
I worked on different tasks using various digital media technologies to bring ideas to life. From websites and banners to presentations and microsites, I worked with CSS, HTML, jQuery, Flash, and graphic editing software to deliver engaging digital experiences.
Item Publicidad
Graphic Designer / Web designer / Front-end developer (HTML & CSS)
Barcelona
2010 - 2011
Artistic and technical support for the design and web department: graphic design, web design, web interfaces, edition of CSS style sheets, and html, jQuery and MYSQL programming. Design, layout and manipulation of content management systems (CMS like Wordpress or Joomla)
Freelance
Web designer
2005 - 2017
From the project brief to the finalization of the project and upload it to the server, Clients: findprop.co.uk, id08reformas.com, gironawalks.com, kuzacbd.com, Nahrin, Antolin Avezuela, Ela Geminada, Meme Studio, Galeria Atelier, Stones & Minerals, Llibreria22, transbrava...
Education
IDF
Interaction Design Foundation
2017 - 2023
Online
UOC
Communication Degree
(Bachelor's degree equivalent)
2017 - Currently
Online
Internet Academi
UX and Architectural Information
2015
Online / Madrid
Escola d’Art i Disseny DeiĂ
Higher Level Training (CFGS) INTERIOR DESIGN
2008 - 2010
Barcelona
La Llotja
Higher Level Training (CFGS) PUBLICITARY DESIGN
2003 - 2006
Barcelona
Escola d’Art d’Olot
Intermediate Level Training (CFGM) PUBLICITARY DESIGN
2001 - 2002
Barcelona
Certificates & Masterclasses
How to Create Actionable User Journey Maps
How to Manage Personal UX Maturity
How to Create Successful Design Systems with Storytelling
How to Design for Discoverability
UI Design for Games: Starter Edition
Complex UI Design: Practical Techniques
Data-Driven Design: Quantitative Research for UX
How to Design for User Trust
Design for the 21st Century with Don Norman
Beyond the Office
Exploring an Active Lifestyle Through Running
Beyond work, I'm an avid runner who has completed three marathons. It all began in New York City in 2022, followed by Berlin in 2023, and finally Barcelona in 2024. Each race taught me resilience, perseverance, and the joy of pushing my limits.
